Bruno is Executive Vice President of Brand Marketing for 25hours Hotels and SO/ Hotels & Resorts . He is in charge of the brand image and tonality of the brand. He ensures that guests are given the necessary level of friendly service in all communication channels. He has been shaping the brand since 2006, and has always had the courage to polarise. Bruno holds a master’s in English studies from the University of Zurich and graduated from the school of professional hotel management in Luzern, Switzerland. In the course of his daily work he combines academic thoroughness with the necessary humour demanded by the diverse and sometimes unpredictable job.